Chuangxinlong Injects New Vitality into Huizhou's New Quality Productivity

　, Ye Jingnong, chairman of Guangdong Weilin Technology Co., Ltd., and his team quickly switched to the "post-Canton Fair" state-promoting the transformation of receiving customers. During the five-day exhibition at the Canton Fair, Weilin Technology took out a batch of new kitchen and electric products such as foldable induction cookers, and received more than 800 batches of customers alone. This year's production capacity and orders have achieved "double explosion".

Canton Fair is a "barometer" of China's foreign trade and a "weathervane" of global industry development and market demand changes ". At this year's spring Canton Fair, the Huizhou branch organized 138 enterprises to participate in the offline exhibition, and the scale of the exhibition reached a record high. The total transaction amount (including intention) of Huizhou enterprises exceeded 3 billion yuan, and many of them won millions or tens of millions of US dollars. Orders or intention orders.

Through the Canton Fair is not difficult to find, Huizhou foreign trade enterprises "new" wind blowing, "old three" transformation and upgrading, coruscate new vitality; invisible champion main innovation, deep plowing subdivision track; traditional industries implanted digital technology, creating new business opportunities ...... New quality productivity development for foreign trade enterprises to inject new vitality.

Chen Yi intelligent production workshop.

Enya Musical Instruments is committed to turning traditional guitars into "high-tech products".

TCL brings smart new products to the Canton Fair. TCL in the intelligent interconnection layout so far to the third iteration. Photographed by reporter Zhang Yiming

statistics show that from January to April this year, Huizhou's foreign trade exports totaled 66.436 billion billion yuan, an increase of 12.0 percent.

98-inch QD-Mini LED TV, small blue wing P7 fresh air conditioner, thin-embedded series refrigerator, twin cabin washing and baking integrated machine, heat pump products and one-stop intelligent energy solutions... At the Canton Fair, TCL Industry and TCL Technology participated in the exhibition with new intelligent products. Nearly a hundred innovative products covering six smart technology categories such as large-screen TVs have attracted many domestic and foreign merchants to stop and understand. They won 78 orders in the first two days of launch, with a transaction value of US $0.18 billion.

home appliances are one of the "old three" in China's foreign trade exports. From advanced manufacturing to quality home furnishing, and then to today's smart and healthy life, behind the transformation and upgrading of home appliance companies is the effectiveness of vigorously developing new quality productivity.

"Smart Internet of Things (IoT) technology is causing a revolution in the field of home and appliances." According to Sun Li, chief technology officer of TCL Industry, through integrated sensors and network connections, a series of products such as TVs, refrigerators, and air conditioners can not only be remotely controlled and operated automatically, but also can be interconnected with other devices, which greatly improves the convenience of use. And the user experience has promoted the construction of the smart home ecosystem.

TCL's layout in intelligent interconnection has been carried out for the third iteration so far. In 2023, TCL won the world's first batch of Matter certification. TCL's intelligent interconnection technology not only builds a reliable and safe IoT ecosystem, but also deploys end-side small models and end-cloud coordination in artificial intelligence to solve specific problems such as image quality adaptive adjustment, air conditioning energy saving, remote diagnosis, etc., and improves performance in the vertical domain of TV audio and video entertainment through large models, AIGC(AI-generated content) is also constantly improving quality and efficiency to enhance user interaction experience.

"At present, the global market response to these products is very enthusiastic. As far as we know, the global Internet of Things market size is steadily increasing, which is a capacity of 1 trillion US dollars." Sun Li analyzed that the development of intelligent IOT technology requires terminal equipment to pay attention to the layout of artificial intelligence technology, which is also an opportunity for terminal product companies such as TCL.

According to TCL Electronics, in the first quarter of 2024, shipments of 55-inch and above TCL TV in the international market increased by 21.2 percent year-on-year, accounting for 40.1 percent year-on-year. At the same time, TCL Mini LED TV global shipments rose 82.3 percent year-on-year, quantum dot TV global shipments also rose 58.8 percent year-on-year.

2022, the Ministry of Industry and Information Technology and other four departments jointly issued the Action Plan for Promoting the High-Quality Development of the Home Furnishing Industry to promote the innovative development of industries including household appliances, furniture, hardware products, lighting appliances, etc., and cultivate new growth points,

in addition to home appliances, home industry, furniture, clothing also constitute the export of Huizhou "old three". Huizhou has more than 3300 furniture industry enterprises, with an annual output value of about 85 billion yuan. Huicheng District has more than 200 textile and garment enterprises, which is an important menswear production base in China.

walked into Huizhou left and right furniture industrial park located in yangcun town of boluo county, and automatic typesetting, automatic cutting and other automatic equipment came into view, which not only improved the utilization rate and efficiency of materials, but also greatly increased the production capacity. "In less than 10 years, we have increased our foreign trade business from less than 1% of revenue to 15%." Huang Yuanhao, the person in charge of Huizhou left and right furniture Co., Ltd., said that this is due to the continuous transformation and upgrading of enterprises to digitalization and intelligence, the continuous improvement of product competitiveness, the quality of furniture is getting higher and higher, and the products sell well overseas.

clothing market is changing rapidly, and today's explosions may become inventory tomorrow. In recent years, while insisting on making business suits, Fushen Group Co., Ltd. has also seized the eyes of young consumers and launched a new private customized sales model. Private customization puts forward higher requirements for product design and production, forcing enterprises to take the initiative to carry out digital transformation. The world's most advanced garment design engineering software, intelligent CNC cutting machine, computer automatic cutting machine ...... A large number of high-end intelligent production equipment, for the transformation and upgrading of this traditional manufacturing enterprises to inject vigorous power.

"old three" are full of new life. Today, Huizhou's "old three" enterprises have embarked on the road of transformation to high-end, intelligent and green, speeding up the development of new quality productivity, under the leadership of leading enterprises such as TCL, showing a new ecology of interaction at home and abroad in the supply chain and complementarity of large and small enterprises, winning the favor of the market with its own brand and innovation.

"China's medical functional dressing market, especially in the high-end sector, is still mainly dependent on imports." Huizhou Huayang Medical Devices Co., Ltd. responsible person said.

medical functional dressings? According to industry insiders, chronic wounds that are difficult to heal such as diabetic foot, pressure injuries, venous ulcers of the lower extremities, burns, etc., can be used to relieve pain while inhibiting bacterial infection and promote rapid wound healing. With the global population aging problem becoming more and more prominent, the market prospect of medical functional dressings is broad.

, the technical advantages in this field have long been concentrated in developed countries in Europe and the United States. In 2014, Huayang Medical keenly captured this trend and resolutely adjusted its development strategy. It shifted its research and development and production focus from absorbable biomaterials to medical high-end functional dressings. It laid out three major sectors: high-end medical functional dressings, hemostatic materials and absorbable materials. It successively developed all-round products such as absorbable suture and hemostatic clip raw materials PGLA, PGA and PDO, becoming the first domestic enterprise to produce such biodegradable raw materials.

then, the company quickly entered the fast lane of development, and reverse exports of products into foreign markets. In 2023, under the situation of weak global economic growth, Huayang Medical grew against the trend. Sales increased by about 20% that year. Overseas business revenue accounted for nearly 90% of the company's total revenue. Its products were sold in the United States, the United Kingdom, Russia, Brazil, the Middle East, etc. Countries and regions.

"In the past, silicon gel and polyurethane foam in the core raw materials had to be imported. Now the company has fully achieved 100 independent research and development, design and production, effectively preventing the risk of being stuck." The person in charge said that the company will continue to take the road of subdivision and lay out the "third generation dressing". At the same time, this year will implement a more active overseas market development strategy, and plan to achieve a sales growth of 27%, and finally reach the mid-term target of sales exceeding 0.5 billion yuan in 2025.

this is a vivid portrayal of Huizhou enterprises continuing to develop new quality productivity and opening up foreign markets with core technology autonomy.

"This year, 'Made in Huizhou 'is popular at the Canton Fair and has received large orders. Some of them are because the company has hard power. For example, TCL is a world-renowned household appliance company; there are also many companies that are deeply involved in subdivision fields and continue to innovate in technology and products. It is an invisible champion in some subdivision fields, opening up overseas markets through small cuts." Huizhou Municipal Bureau of Commerce responsible person said.

this summer, the world's attention to the 2024 European Cup football match, the 2024 Paris Olympic Games will be staged. The reporter saw in the professional video processing "workshop" of Weile Video Technology Co., Ltd. that the staff were preparing for the video transmission services of these two events.

unknown is that behind the wonderful events watched by the audience, Weile can be called a "hero behind the scenes", because in the process of video transmission, the products and services provided by Weile can professionally "beautify" and decode the original video, so that the video quality is smoother and higher definition.

"There are two main types of new quality productivity products we export, one is hardware equipment, and the other is professional technology." Zou Weihua, founder and chairman of Weile Video, said that Weile Video has successfully provided professional audio-visual services for major events such as the 4th World Cup and the 3rd European Cup, and has now grown into a global TOP5 company in the field of ultra-high-definition video professional decoding.

in Huizhou, there are more market segments invisible champion. Huizhou chuangxinlong Industrial Co., Ltd. is deeply engaged in the "soft stone brick" subdivision track, which is in a leading position in the world in this field. Its products are exported to the Middle East, Southeast Asia and other places. The intended transaction amount at this Canton Fair is expected to reach 10 million US dollars. The intelligent remote control of Guangdong Chenyi Intelligent Technology Co., Ltd. has been widely used in smart home industries such as air conditioners, sweeping robots, conference systems, etc., and has important cooperation with many global electronics and home appliance giants......

"little giant" brave big market. A large number of invisible champions rooted in Huizhou, focusing on their respective subdivisions, have been ploughing for several years or decades, relying on innovation and core technology to build a competitive city wall, and have made a big market in small areas.

traditional products and production lines implanted with digital technology, what wonderful reaction will it produce? Hu Haiming, chairman of Huizhou Enya Musical Instruments Co., Ltd., made an in-depth attempt to ride on the fast train of digital upgrading and development of the music industry to revitalize the traditional guitar industry.

the 1980 s, Taiwanese businessmen transferred the guitar industry to Huiyang, and Huiyang became the "capital of China's guitar industry". During the peak period, Qiuchang Street in Huiyang produced 2/5 of the guitars in the country and 1/5 of the world, and the sales volume of yukulele accounted for 80% of the world.

, under the OEM mode, high added value is not related to Huiyang and even China's guitar industry. "90% of guitars made in China are made for western brands, but our profit is only 5%. European and American enterprises easily earn some profits by brand premium." Hu Haiming said.

Hu Haiming led the team to deeply study the underlying logic and market changes of guitars and found that the most important sound underlying of guitars is sound waves, and the quality of sound waves is essentially a mathematical problem.

"We can create guitars with better sound quality through chips, algorithms and sound design, and subvert the traditional guitar physical acoustics track with brand-new digital acoustics principles." In 2021, after 3 years of polishing, Hu Haiming's Enya guitar brand released the first generation of smart guitar NEXG.

, in the eyes of guitar beginners, this smart guitar is worth more than 20000 yuan's traditional guitar music experience for only 3000 yuan. Moreover, using its matching APP, it can also realize entertainment, social interaction, learning and creation, making guitar learning and playing easier and more fun. With this smart guitar, Enya Guitar quickly opened up the market and sold well in more than 40 countries around the world, of which smart innovative guitars accounted for 70% of revenue.

when the traditional shoemaking industry is infused with digital technology, what will happen? "A pair of private customized shoes can be made in half a day." Longyuan shoes gave the answer. Like most of Huidong's shoe industry and supporting production enterprises, Longyuan's shoe industry started with OEM at the beginning, but in its early years, due to problems with materials provided by a raw material supplier, Longyuan's shoe industry suffered heavy losses.

learning from the bitter experience, Longyuan Shoe Industry turned to independent research and development, established 3D combination and 3D modeling technology, set up a research and development center and laboratory of shoe industry, built a one-stop public service platform with high integration of research, production and marketing, and collected three-dimensional shape characteristic parameters of feet through an intelligent three-dimensional modeling customization system. Consumers can customize their favorite styles, colors and materials to customize personalized shoes for consumers that fit their feet. Today, the annual output of Longyuan shoes exceeds 4 million pairs, which are exported to more than 60 countries and regions in the world.

started from a bottle of shower gel. In recent years, Opal Company has created a new data-driven brand marketing model. Relying on accumulated massive formula data, Opal Company can quickly match and meet the consumption preferences and needs of different customers. Its products are exported to Britain, the United States, Canada, Australia, Japan, the Philippines and other countries. Jeanswest uses digital empowerment to rebuild the industrial value chain, accurately match product labels with crowd labels, and optimize key indicators such as traffic conversion rate and unit price, to maximize sales, a single product sold 79000 pieces a day on the tremolo platform, with sales reaching 13.85 million yuan......

Municipal Party Committee and a doctor of economics, believes that new quality productivity is not limited to emerging industries. The transformation and upgrading of traditional industries can also develop new quality productivity. In the new round of scientific and technological revolution and industrial transformation to accelerate the evolution of the current, whether it is traditional industries or emerging industries, with certainty of transformation and upgrading or technological innovation to hedge the risk of uncertainty is the best choice for enterprises.

, he said that emerging industries represented by the "new three kinds" have emerged in the foreign trade field of our city, but the traditional industries represented by the "old three kinds" are still the "basic plate" and "ballast stone" of the national economy. with a large number of scenes and demands to give birth to new quality productivity, it is necessary to maintain the continuity and stability of policies to support innovation and transformation and upgrading with a long-term perspective. "only backward products, there are no backward industries. Huizhou should take the pillar industry as the main position for the development of new quality productivity, further improve the modernization level of the industrial chain, plant the soil for cultivating new quality productivity, and drive more advanced 'seeds' to sprout and grow here."

reporter feng lijun,Liu Weiwei,Liu Jianwei

source: Huizhou today network

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